AIRTEL launched the First Multi Religious Portal on Devotion Category

A First of its Kind of Portal by any operator

The First Multi Religious Portal called “Shradha Sangrah” was launched by Airtel across PAN India. “Shradha Sangrah” – Spiritual Zone is a one stop solution for complete multi-religious devotional and spiritual experience for mobile subscribers. It addresses the devotional needs of the customer through a rich variety of devotional content across multiple religion through multiple channels – Aastha ke Bol for Hinduism, Ibaadat for Islam, Yeshu Marg for Christianity and Gurbani Sagar for Sikhism.

Targeted at the silent believers, this youth centric devotional service is designed to satisfy three spiritual needs of Devotion, Utilitarian and Discovery among its users. The service is accessible to Airtel subscribers by dialing “51212″ and also over USSD by calling *321*691#. The service is priced @ Rs 30 for 30 days i.e. Rs 1 per day.

 

New Delhi, 06 April, 2011