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“Mobile mktg should be consumer, not tech-focussed” By Priyanka Nair Thanks to emerging technology, the just-a-click-away media is now creating new avenues for brands to showcase their features and attract target audience. Today, digital media in itself serves a plethora of marketing options to brands. From personal computers, the Indian market is now looking at [...]
Read More →The forethought on the mobile technology particularly data and innovation at the heart of two tech-entrepreneurs, Sanjay K Goyal and Vineet Jain made a mobile VAS company, ACL Wireless to sprout in 2000 in Noida, India. The company was started with an initial investment of `75 lakh. A decade later, in May 2012 the company [...]
Read More →ACL Mobile has launched a new service “Naukri Bazaar“, India’s first human assisted mobile platform for recruitment of blue and grey collar job seekers. This service aims at accelerating the growth in opportunities for employees and eliminate the challenges of employers to grow and reach new highs. With over 0.5 million job seekers enrolling during its [...]
Read More →TRAI released recommendations on application services and on 14th June – exactly a month later, insightVAS brought together VAS players & TSPs in a unique one of its kind discussion. While diverse views were aired, there were some common threads and patterns. Many ASPs spoke in favour of regulation since they felt that it would [...]
Read More →“In spite of formidable challenges facing it,the Indian VAS market has been witnessing definitive and desirable changes. Sanjay Sinha, VP-mobile content, ACL Wireless shares his thoughts about the Indian VAS scene” Heena Jatav & Mukesh Kumar Singh Where does the Indian VAS market stand today? How is it different from the global trends? This is the [...]
Read More →According to the article “A Big Opportunity”, India’s VAS market, estimated at Rs. 13,026 crore is expected to reach Rs. 32,000 crore in the next four years, if players start focusing on non-operator business, international market, and mobile applications. In this special issue on India’s VAS market, Voice & Data took a sneak peek at [...]
Read More →Sanjay Sinha, Vice President, Mobile Entertainment & Content at ACL Wireless Limited, is an accomplished telecom and digital media professional with 360 degree experience in mobile value added services industry. He is a motivated planner and executioner with 15 years of diverse experience and accomplishment across multiple roles & designations: P&L Functions, Budgeting, Revenue forecasting, [...]
Read More →Getting a graphic or video ad on your mobile screen is not a distant dream now. Mobile advertising, that has so far been limited to text messages, is soon going to incorporate other elements such as graphic and video ads. Operators are now looking at the yet untapped mode of mobile advertising ” video clips, [...]
Read More →Reliance Communications, India’s integrated telecommunications service provider and Yahoo! India have joined forces to introduce Yahoo! Instant Messenger for Reliance Mobile customers across India. The collaboration is expected to offer a live Instant Messenger (IM) PC experience on Reliance Mobile phones. As per the partnership with Yahoo! India, Reliance Communications becomes the first telecom service [...]
Read More →Doordarshan has joined hands with ACL Wireless Limited to launch both SMS and IVR based interactive services over the same short code 676733 (where the last two digits33′ stand for DD). With this tie-up Doordarshan becomes the first service provider in India to launch SMS/IVR services over the same short code (676733). Leveraging this partnership [...]
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