By 2020 riding on a government investment of 4 billion USD [roughly 10 billion USD on PPP terms] Internet users is expected to be 600 million; and mobile would possibly penetrate 100% of rural India creating the largest free economy digital market in the world.

The Digital Opportunity now and in the next 5 years in India is explosive. And the need to create a Digital Economy on scale is a developmental necessity. The opportunity, however, lies in addressing the current challenges of the ability to provide: low cost connectivity, universal access, usable content, secure networks, affordable devices and enabling policy.
Building on the theme of “Creating the World’s Largest Free Market Digital Economy” the 7th India Digital Summit focused on five tracks: Infrastructure, Regulatory Frameworks, Services & Content, Entrepreneurship / Innovation and Business 3.0.

Sanjay Goyal, Founder & Chief Executive Officer, ACL Mobile sharing his views on Topic “Lowering the barrier for mobile web -for both operators and users”.

Click here to view the webcast -

http://24framesdigital.com/iamai/webcast/160113/

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On the same context, Confederation of Indian Industry – Northern Region along with Knowledge Partner – Protiviti India organised Convergence Summit scheduled for Saturday, 10 Nov 2012 at New Delhi. The Theme of the summit was based on “Exploring the changing landscape and business models in telecom”.

Sanjay Sinha – Vice President (Sales) as a “Guest Panelist” presented his views on “What Consumers want – interesting models in telecom, mobile content and Entertainment”.

The webcast of the event can be seen at -

http://wstream.net/cii/121110/webcast.asp?mediaUrl=session2.asx

The post Sanjay Sinha talking about what consumers want and the changing landscape at CII Convergence Summit appeared first on ACL Mobile.

Thanks to emerging technology, the just-a-click-away media is now creating new avenues for brands to showcase their features and attract target audience. Today, digital media in itself serves a plethora of marketing options to brands. From personal computers, the Indian market is now looking at exploring personal devices such as mobile and tablets for marketing communications.

India is one of the fastest growing markets in the world in terms of mobile penetration. With over 930 million mobile users and increasing by 8.35 million every month, there is a huge opportunity for brands to explore mobile in India for marketing their products and connect to consumer in more efficient way. The ability to leverage mobile to target and reach out to the right audiences in the best possible manner is what will make the difference and determine success or failure.

According to Sanjay Goyal, Chief Executive Officer, ACL Mobile, the telecom ecosystem is complex. Goyal believes that “The primary exercise of marketers is to first understand the ecosystem and then start thinking of leveraging this medium to its optimum.” Along similar lines, Dippak Khurana, Managing Director and Chief Executive Officer, Vserv said, “It is time to bridge the gap between telecom and media itself. The telecom ecosystem is different in every market and one shouldn’t compare India with the global market.”

The post Sanjay Goyal sharing his views at Mobile Marketing Conference 2012 appeared first on ACL Mobile.

The post ACL Mobile – Reborn for Action appeared first on ACL Mobile.

The post ACL Mobile launches Naukri Bazaar appeared first on ACL Mobile.

The post insightVAS breaks barriers between Operators and VAS players appeared first on ACL Mobile.

It is One-of-its-Kind-Service-in-India which demonstrates an exciting and unique experience for masses at bottom of the pyramid in India directly on their mobile devices.

The users at Naukri Bazaar platform can now connect with our LIVE human-assisted call center at 1860-180-6767 to create and register their profiles using their mobile number. The employers can also avail the benefit of the service using our Interactive VOICE and WEB medium to search their prospective candidates. It is a utility based solution for our consumer segment to recruit candidates and search jobs of any sector, any level, anywhere. It is a Mobile Job Exchange that delivers meaningful consumer service experience to make life simpler.

The service provides an entire ecosystem of recruitment lifecycle to employers with access to more than 1500+ categories of job seekers. This also gives them an added advantage of low cost driven by a contextual match making engine with an easy-to-use web interface. The candidates are also given access to leverage the opportunity and reach out an active community of employers.  The solution will be a key enabler to a smarter nation which will improve the conversion of available workforce to progressive employment resources and also bridges the gap of demand and supply of manpower.

“Increasingly, consumers are utilizing mobile as a tool to enrich and enhance their experiences,” said Sanjay Goyal, Founder and CEO, ACL Mobile Limited. “ACL’s capability to bring together innovation and deliver a complete service solution, brings an opportunity for everyone in recruitment landscape to provide equal opportunity, including interactive and informative applications that significantly enhances its experience and create opportunities for further monetization of the solution. Naukri Bazaar will be a boon for Indian market to find skilled resources and empower employees with an easy access to job exchange directly on mobile.”

“We are pleased to be working for masses with this exciting solution to accelerate the evolution of the new age mobile user experience,” says Apollo Sharma, Vice President – Consumer Utilities. “ACL Mobile brings together the significant interactive solution with Naukri Bazaar for hiring resources from All Skill Sectors – All Multiple Levels to deliver one of its kind mobile experience for its users that simultaneously results in advanced and enriched value for them.”

The post ACL Mobile introduces Naukri Bazaar appeared first on ACL Mobile.

ACL Mobile has announced the launch of its new service ‘Naukri Bazaar’ which is India’s first human assisted mobile platform for recruitment. It is a pioneering solution from ACL Mobile in the area of consumer utilities created by some of the highly skilled HR strategists to change the hiring game. The service is an initiative to accelerate the growth in opportunities for employees and eliminate the challenges of employers to grow and reach new highs.

It is a one-of-its-kind service in India which demonstrates an exciting and unique experience for masses at the bottom of the pyramid directly on their mobile devices.

The users at Naukri Bazaar platform can now connect with our live human-assisted call center at 1860-180-6767 to create and register their profiles using their mobile number. The employers can also avail the benefit of the service using our interactive voice and web medium to search their prospective candidates. It is a utility based solution for our consumer segment to recruit candidates and search jobs of any sector, any level, anywhere. We are a mobile job exchange that delivers meaningful consumer service experience to make life simpler.

The service provides an entire ecosystem of recruitment lifecycle to employers with access to more than 1500 categories of job seekers. This also gives them an added advantage of low cost driven by a contextual match making engine with an easy-to-use web interface. The candidates are also given access to leverage the opportunity and reach out to an active community of employers. The solution will be a key enabler to a smarter nation which will improve the conversion of available workforce to progressive employment resources and also bridge the gap of demand and supply of manpower.

“Increasingly, consumers are utilizing mobile as a tool to enrich and enhance their experiences,” said Sanjay Goyal, Founder and CEO, ACL Mobile Limited. “ACL’s capability to bring together innovation and deliver a complete service solution brings an opportunity for everyone in the recruitment landscape to provide equal opportunity, including interactive and informative applications that significantly enhance its experience and create opportunities for further monetization of the solution. Naukri Bazaar will be a boon for the Indian market to find skilled resources and empower employees with an easy access to the job exchange directly on mobile.”

“We are pleased to be working for masses with this exciting solution to accelerate the evolution of the new age mobile user experience,” says Apollo Sharma, Vice President-Consumer Utilities, ACL Mobile Limited. “ACL Mobile brings together the significant interactive solution with Naukri Bazaar for hiring resources from all skill sectors and across multiple levels to deliver one-of-its-kind mobile experience for its users that simultaneously results in advanced and enriched value for them.”

For more information about the service, please visit: www.naukribazaar.in

About ACL Mobile Limited

ACL Mobile is a pioneer in mobile technology. In existence for over a decade, ACL Mobile is an integral part of the mobile service ecosystem and is committed to becoming a global leader in providing path-breaking mobile-based solutions backed by continuous product and business innovation. The beneficiaries of our products & services include the leading telecom operators across the world, hundreds of growing & large enterprises and direct consumers.

Originally established in 2000, it has firmly held to its DNA of being an innovator right from the onset. As a niche mobile solutions company, ACL Mobile has always focused on creating unique high-impact solutions rather than run-of-the-mill value added services which offer no differentiation.

ACL holds a number of firsts to its credit. It was the first company to offer community chat on mobile, first through SMS & voice and then on data. Currently, the mobile community applications from ACL service over 40+ million registered users on mobile networks across India, South Asia, Middle East, Africa, Latin America and South East Asia.

Rated amongst the Deloitte Technology Fast 50  companies in India and Deloitte Technology Fast 500  in Asia Pacific in the years 2005, 2006 and 2007, ACL was also the first Indian company in the mobile space to get venture capital funding from leading international investors such as Naspers/MIH Group and Inter-Asia Venture Management. ACL has been recognized amongst the top 100 cutting-edge technology companies in Asia by Red Herring in 2006.

Visit the company’s website at www.acl-mobile.com

NEW DELHI, June 13, 2012 l PRNewswire

The post ACL Mobile Launches Naukri Bazaar appeared first on ACL Mobile.

InsightVAS conducts a short interview of him. Have a look:
1. Recently ACL-Wireless changed its name into ACL-Mobile, what was the thought process behind it?
ACL Mobile is one of the pioneer in the VAS industry and has several innovations to its name till date. It has been churning out niche, high-impact products in the mobile space including Bulk SMS, Unique short codes, SMS chat since its inception. It is the first Indian company to get venture capital in value added services in 2000. In a departure from the past ACL Wireless to ACL Mobile ensures that it conforms to the latest trends in the mobile industry and arrives at an identity that truly reflects what the brand stands for. The 180 degree turn from ‘W’ to ‘M’ reflects an identity which is more compliant to the industry benchmarks and augmented the image of a global player for ACL Mobile.

As future growth and future change will come primarily from data services, data and direct to consumer services will be the way form. So we think this is a very big change in the industry and for many years, this will write the theme of apps and VAS. So this change will reflect that change externally and internally both.

2. You are doing more business in international market rather than Indian market, what is the reason behind it and what is your future road map for Indian market?
We are getting 60% of our revenue from Indian market. ACL which has two businesses – enterprise business and operator business, generating equal revenue from both the businesses. Interestingly, all of the enterprise business comes from India and out of the 50% of the operator business, 10% revenue comes from India. So for a company which is earning 60% revenue from India, can’t ignore Indian market. Although, our focus is towards enterprise as well as towards operator business in international markets because in international market, margins are much better and there is far more stability. So being a much happier company, we do not need to depend upon India but it doesn’t mean that our focus is not in India. Infact our single biggest focus area is to drive revenues from mobile internet in India.

3. You are one of the very first providers of P2P services, like mobile chat services; do you see any effect of current M-VAS market on those kinds of services?
A lot of Regulatory stuff has passed us now. But the effect of regulatory has not been as severe as we had anticipated. As far as P2P services are concerned, we are not seeing much growth coming from there as it’s now stagnating. Undoubtedly, one of the most popular services outside India is SMS chat which runs on 30 networks generating 400 million paid MOs per year till date. It continues to do very well as we are not seeing any pressure there, but we are not seeing further growth there. There is stagnancy. Now-a-days, growth is coming from data, as SMS base service has now shown a flat trend. So in the current scenario, we begin to see growth only on mobile internet.

4. What is the current customer base of ACL Mobile in India and in Oversees and what kind of services are in demand in both the places?
In India, ACL’s biggest business is enterprise messaging business (Approx 1 billion messages in a month). We have 800 enterprise or corporate customers and four biggest banks like – HDFC, ICICI, AXIS, SBI. Therefore, we see ourselves among the most credible players in the enterprise messaging space, popularly called bulk sms space. We always focus on very quality customers and quality traffic. About 80 to 90 percent of our traffic is transaction based and we are not at all involved in spam SMS messaging. Although, we have relationships with almost all big Indian operators like Airtel, BSNL, Reliance, TATA and IDEA but in terms of operator revenue, Airtel and BSNL are ACL’s two base customers, which are only for content base service.
Talking about international market, ACL is the first Indian VAS company to go overseas. It is probably the most successful company in the Middle East where Oman, Saudi Arabia, UAE, Kuwait, Iraq and Qatar are its main markets. We have 26 operators and 40 million registered users internationally. All these overseas customers are for both chat and content base services.

5. ACL has also expanded its horizons in streams such as GPRS and WAP. Tell us about the response you are receiving on GPRS based apps such as Mobile Social Networking?
We are the first to launch Mobile Social Networking – Frenzo was the first product ACL launched in 2007. It was the first mobile only social networking service in India and became very popular. As this was a browser based, WAP based product and we were too early in the market, number of internet users were very small. We also did not have strong monitorization that time. It was an advantage at that time but it was disadvantage in terms of where the market has move going forward. In 2008-09 when global crisis was there, we decided continue to focus on SMS and voice based services rather than the mobile internet because it was consuming more money than it was generating. For last 2-3 years, we continue to focus on SMS service when the business model and monitorization was much clear. Having said that we now have reviewed strategy where we believe that the voice and SMS based services are saturating, and now going forward, mobile internet and mobile data is where the future opportunity lies.

6. Which platform amongst WAP, IVRS and SMS is the most popular among end users when it comes to accessing a service through Short Code?
Clearly, IVR is the most popular among end users in India. The mass market of India for VAS is on IVR because of literacy rate and linguistic issues in India.

7. TRAI has proposed the formation of a Short Code Council (SCC) for easy allotment of these codes to Application Service Providers (ASPs) and Telecom Service Providers (TSPs) separately? How do you see this latest recommendation from the regulatory body?
This is definitely an excellent way forward. After a long time, we are seeing some positive direction and positive move from TRAI as far as VAS industry is concerned as most of the other moves were more of negative to clear some past related issues. The positive moves were missing and only the moves were being made which were demoralising the industry. As most of the countries in South East Asia have this kind of system so I believe it will definitely be a positive move for everybody.

8. Do you feel separate allotment of short codes will help independent application providers to get short codes of their choice?
Yes, TRAI’s this move will definitely help independent application providers to get short codes of their choice in a faster and in a more consistent way.

9. There has been a prolonged demand for integration of a Short Code assignment system across all operators in India to allot every content provider with a single number. How do you see the relevance of this demand?
Most of the countries have this regulation. If the revenue share is not defined then the operators can give a very low revenue share and this may not happen then. To make it more effective, TRAI should definitely mandate and define the revenue share which will be available on the short code in order to stop the monopoly of operators.

New Delhi, 11 June 2012 l Insight VAS

The post TRAI’s positive move for M-VAS industry by introducing Short Code Counsel: Sanjay Goyal appeared first on ACL Mobile.

As part of its Vision 2020, and concentrated efforts towards taking the organization to the next level, the aim is for creating a brand which unites the expectations of our customers with the work that they do best – mobile technology. This change is a strong reflection of the trust and support their customers have given them without which it would not have been in a position to foray into the next generation of mobile innovation.

ACL’s new tag line Think. Innovate. Lead. reinforces their commitment to their associates. The three golden words form an integral part of the invincible process of yielding a quality output and creating customer delight every time their products and services are utilized by them. The tagline also inspires to raise the bar in a quest to create impeccable offerings for them. ACL’s efforts are focused on three customers segments with acclaimed solutions across each:

• ACL for Telecom Operators
• ACL for Enterprises
• ACL for End Consumers

Announcing the rechristening, Mr. Sanjay Goyal, Founder and CEO, ACL Mobile Limited said, “In due course of time, we plan to invest in new mobile technologies and further diversify our offerings to create unique and high impact products and services for each customer segment. Foremost in this category would be the intent to create blockbuster products that would increase the productivity and profitability of our customers helping them become leaders in their space.”

About ACL

ACL Mobile is a pioneer in mobile technology. In existence for over a decade, ACL Mobile is an integral part of the mobile services ecosystem and is committed to become a global leader in providing path breaking mobile based solutions backed by continuous product and business innovation. The beneficiaries of our products & services include the leading telecom operators across the world, hundreds of growing & large enterprises and direct consumers.

Originally established in 2000, it has held firmly to its DNA of being an innovator right from the onset. As a niche mobile solutions company, ACL Mobile has always focused on creating unique high impact solutions rather than run-of-the-mill value added services which offer no differentiation.

ACL holds a number of firsts to its credit. It was the first company to offer community chat on mobile, first through SMS & voice and then on data. Currently, the mobile community applications from ACL service over 40+ million registered users on mobile networks across India, South Asia, Middle East, Africa, Latin America and South East Asia.

Rated amongst the Deloitte Technology Fast 50 companies in India and Deloitte Technology Fast 500 in Asia Pacific in the years 2005, 2006 and 2007, ACL was also the first Indian company in the mobile space to get venture capital funding from leading international investors such as Naspers/MIH Group and Inter-Asia Venture Management. ACL has been recognized amongst the top 100 cutting edge technology companies in Asia by Red Herring in 2006.

New Delhi, 7 May 2012 l PRNewswire

The post ACL Launches its Re-Branding to Reinforce Strategic Focus appeared first on ACL Mobile.